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The exhibition highlights many of La Jolla’s renowned commercial enterprises, past and present, that operated over the last century. </div> <p> ”We realize the global economy is a reality,” says the Society’s Executive Director, John Bolthouse. ”But it will always be La Jolla’s great local businesses that will ensure this town’s unique economic identity.” </p> <p> <a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-040-reszie.jpg"><img title="2009_2_12_la_jolla_ca-040-reszie" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-040-reszie.jpg" alt="An advertisement from the 1950's promotes hair styling for women" width="500" height="375" /></a><br /> An advertisement from the 1950’s </p> <div id="attachment_360"> <p>The <em>Merchants & Memories</em> runs through Febuary 21st and the content of the exhibit will continues to be developed. ”To make this effort truly special, we’re involving today’s businesses in tomorrow’s history by asking them to contribute images, records and memorabilia,” says Michael Mishler, the Society’s Archivist/Curator. ”This is about their heritage and we encourage their participation.” </p> <p> <a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-021-reszie.jpg"><img title="2009_2_12_la_jolla_ca-021-reszie" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-021-reszie.jpg" alt="A soda fountain from the early days of La Jolla businesses" width="500" height="375" /></a><br /> A soda fountain from the early days of La Jolla businesses </p> <div id="attachment_361"> <p>Mishler has spent countless hours researching archives and interviewing local La Jolla and San Diego residents who grew up in and contributed to the growth of La Jolla as we know it today. For anyone who loves local history this is a must vist exhibit to see all the old photos, guest registers and memorabelia. </p> <p> <a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-027-reszie.jpg"><img title="2009_2_12_la_jolla_ca-027-reszie" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-027-reszie.jpg" alt="Kids enjoy watching a movie at the old Cove Theater" width="415" height="475" /></a><br /> Kids enjoy watching a movie at the old Cove Theater </p> <div id="attachment_362"> <p>The exhibit runs through Saturday, February 21<br /> Wisteria Cottage, 780 Prospect Street La Jolla Ca. 92109<br /> Open every day 10am – 3pm<br /> Free Admission - </p> <p> <a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_historical_society.jpg"><img title="2009_2_12_la_jolla_historical_society" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_historical_society.jpg" alt="Visit the La Jolla Historical Society exhibit runs through Feb. 21st - " width="500" height="375" /></a><br /> Visit the La Jolla Historical Society </p> <div id="attachment_363"> <p> For those who cannot make it to see the exhibit get a guided tour from curator Michael Mishler below on YouTube videos. </p> <p><strong>La Jolla Mechants and Memories VIDEOS</strong> </p> <p><a href="http://www.youtube.com/watch?v=3WFq4nk7C9I" target="_new"><img src="http://i4.ytimg.com/vi/3WFq4nk7C9I/default.jpg" alt="" /><br /> Merchants and Memories Exhibit video #1</a> </p> <p> <a href="http://www.youtube.com/watch?v=PMJmEvCiR_k" target="_new"><img src="http://i1.ytimg.com/vi/PMJmEvCiR_k/default.jpg" alt="" /><br /> Merchants and Memories exhibit video #2</a> </p> <p> <a href="http://www.youtube.com/watch?v=fdmV4hwJTHI" target="_new"><img src="http://i3.ytimg.com/vi/fdmV4hwJTHI/default.jpg" alt="" /><br /> Merchants and Memories exhibit video #3</a> </p> <p> <a href="http://www.youtube.com/watch?v=9b6Gf1ZIIZY" target="_new"><img src="http://i2.ytimg.com/vi/9b6Gf1ZIIZY/default.jpg" alt="" /><br /> Merchants and Memories Exhibit video #4</a> </p> <p> <a href="http://www.youtube.com/watch?v=bujwgxX6Gr8" target="_new"><img src="http://i3.ytimg.com/vi/bujwgxX6Gr8/default.jpg" alt="" /><br /> Merchants and Memories exhibit video #5</a> </p> <p> Volunteers are needed for this and future exhibitions. If you would like to become a volunteer please visit the La Jolla Historical Society website at <a href="http://www.lajollahistory.org/">www.lajollahistory.org</a> or call them at 858-459-5335 </p> <div id="attachment_364"><a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_historical_society_029.jpg"><img title="2009_2_12_la_jolla_historical_society_029" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_historical_society_029.jpg" alt="The Cave Store in the early 1900's is still there today and a major La Jolla area attraction with a cave that drops down over 100 feet to La Jolla Cove" width="500" height="375" /></a><br /> The Cave Store in the early 1900Stay up-to-date on what’s happening at the Society! </div> <p>Read the latest edition of <em>Timekeeper</em>, the <a title=" [Opens in pop-up window]" rel="popup standard 800 600 noicon" href="http://www.socalbeachesblog.com/bodhi/sites/www.lajollahistory.org/filebrowser/newsletters/ljhs_fall08_web.pdf">official newsletter</a> of the La Jolla Historical Society </p> <div id="attachment_365"><a href="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-032-reszie.jpg"><img title="2009_2_12_la_jolla_ca-032-reszie" src="http://www.socalbeachesblog.com/wp-content/uploads/2009/02/2009_2_12_la_jolla_ca-032-reszie.jpg" alt="An early bike shop in La Jolla Village" width="500" height="375" /></a><br /> An early bike shop in La Jolla Village Visit La Jolla California!</div> <p> Save money on hotels and attractions when you book a hotel<br /> online or call our toll free reservation number at 1-800-632-1698<br /> <a title="La Jolla hotels with disocunt rates" href="http://arestravel.com/2219_hotel-list.html?locationID=g3338" target="_blank">La Jolla hotels with discounted rates click here<br /> </a> <br /> Watch La Jolla area videos including where to go and what<br /> to do, hotels, attractions and more at:<br /> <a href="http://www.la-jolla-california-online.com/">http://www.lajollablogs.com</a> Great Deals and La Jolla Hotel Packages!<br /> Save money on your next trip to La Jolla<br /> Click <a title="La Jolla hotels, motels and resorts" href="http://hotels.socalbeachmag.net/2219_hotel-list.html?locationID=g3338" target="_blank">La Jolla Hotels, Motels and Resorts</a></p> <p>Check out some great photos of La Jolla in our<br /> <a title="La Jolla Photo Gallery" href="http://www.socalbeachmag.net/californiabeaches/lajolla.html" target="_blank">La Jolla Photo Gallery click here</a> </p> <div id="attachment_45"><a href="http://www.lajollavillageonline.com/wp-content/uploads/2010/02/socal_logo_lg21.png"><img title="SoCal Beaches Magazine" src="http://www.lajollavillageonline.com/wp-content/uploads/2010/02/socal_logo_lg21.png" alt="Covering the Beaches of La Jolla and Southern California " width="520" height="175" /></a><br /> SoCal Beaches Magazine Covering the La Jolla California Community </div> </div> </div> <p>Tags: La Jolla, la jolla california, la jolla historical society, la jolla history, la jolla village, merchants and memories<br /> Posted in La Jolla, San Diego Coastal Places to Visit, San Diego things to do</p> </div> </div> <p><script type="text/javascript">// <![CDATA[ google_ad_client = "pub-7526941532958949"; 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Cara … Continue reading → […]</div> <cite>SoCal Beaches Magazine</cite></li></ul></li><li id="text-11" class="widget-container widget_text"><h3 class="widget-title">Sunny Jim Cave La Jolla</h3> <div class="textwidget"><br><object width="200" height="180"><param name="movie" value="http://www.youtube-nocookie.com/v/YYhE9wB5fxs?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/YYhE9wB5fxs?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="200" height="180"></embed></object><br>Visit <a href="http://www.socalbeachmag.net/placestovisit/sunnyjimcavelajolla.html" target="_new">Sunny Jim Cave in La Jolla</a> and see why this is one of La Jolla's best attractions!<br><br></div> </li><li id="recent-comments-2" class="widget-container widget_recent_comments"><h3 class="widget-title">Recent Comments</h3><ul id="recentcomments"><li class="recentcomments"><a href='http://www.mymegalinks.info/la-jolla-high-school-student-accepted-into-2011-youth-documentary/' rel='external nofollow' class='url'>La Jolla High School Student Accepted into 2011 Youth Documentary … | MyMegalinks</a> on <a href="http://lajollablogs.com/2011/05/20/la-jolla-high-school-student-accepted-into-2011-youth-documentary-program-reel-voices/#comment-1304">La Jolla High School Student Accepted into 2011 Youth Documentary Program “REEL VOICES”</a></li><li class="recentcomments"><a href='http://www.socalbeachesbuzz.com/2011/04/19/new-la-jolla-italian-restaurant-and-wine-bar-serves-up-authentic-italian-cuisine/' rel='external nofollow' class='url'>New La Jolla Italian Restaurant and Wine Bar Serves Up Authentic Italian Cuisine | SoCal Beaches Magazine Buzz Blog</a> on <a href="http://lajollablogs.com/2011/04/19/italian-restaurant-and-wine-bar-voce-del-mare-opens-in-bird-rock-la-jolla/#comment-1302">Italian Restaurant and Wine Bar Voce Del Mare Opens in Bird Rock La Jolla</a></li><li class="recentcomments"><a href='http://zevs.net' rel='external nofollow' class='url'>Unusual</a> on <a href="http://lajollablogs.com/2010/09/27/la-jolla-hotels-offering-special-hotel-packages-and-room-discounts/#comment-1266">La Jolla Hotels Offering Special Hotel Packages and Room Discounts</a></li><li class="recentcomments"><a href='http://www.extremefitnessresults.com/insanity-workout.html' rel='external nofollow' class='url'>insanity workout reviews</a> on <a href="http://lajollablogs.com/2011/03/02/pacific-training-center-brings-boxing-muay-thai-and-fitness-to-la-jolla-birdrock/#comment-1255">Pacific Training Center Brings Boxing, Muay Thai and Fitness to La Jolla Birdrock</a></li><li class="recentcomments"><a href='http://wordpress.org/' rel='external nofollow' class='url'>Mr WordPress</a> on <a href="http://lajollablogs.com/2010/09/21/hello-world/#comment-1">La Valencia Hotel Offers Great Live Music and Happy Hour Specials in La Jolla</a></li></ul></li><li id="meta-2" class="widget-container widget_meta"><h3 class="widget-title">Meta</h3> <ul> <li><a href="http://lajollablogs.com/wp-login.php">Log in</a></li> <li><a href="http://lajollablogs.com/feed/" title="Syndicate this site using RSS 2.0">Entries <abbr title="Really Simple Syndication">RSS</abbr></a></li> <li><a href="http://lajollablogs.com/comments/feed/" title="The latest comments to all posts in RSS">Comments <abbr title="Really Simple Syndication">RSS</abbr></a></li> <li><a href="http://wordpress.org/" title="Powered by WordPress, state-of-the-art semantic personal publishing platform.">WordPress.org</a></li> </ul> </li> </ul> </div> <div id="secondary" class="widget-area" role="complementary"> <ul class="xoxo"> <li id="rss-4" class="widget-container widget_rss"><h3 class="widget-title"><a class='rsswidget' href='http://www.aimstarevents.com/hack/feed.mg?Type=nickname&Data=AIMSTAREVENTS&format=rss200' title='Syndicate this content'><img style='border:0' width='14' height='14' src='http://lajollablogs.com/wp-includes/images/rss.png' alt='RSS' /></a> <a class='rsswidget' href='http://www.aimstarevents.com/' title='Welcome to AIMSTAR EVENTS Photo Gallery Website. 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